Alexander Zerdick
Director, Retail & Css @Google
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WORK HISTORY
Director, Retail & Css @Google
Hamburg, DE
Market P&L & Strategy: Steering the digital maturity of Germany’s retail landscape, directly influencing the tech-stack evolution of multi-billion euro enterprises.AI Orchestration: Leading the deployment of Google’s AI/ML suite to solve the \"profitability gap\" in omnichannel retail—turning raw data into predictive consumer insights.C-Suite Advisory: Serving as a trusted partner to DACH Retail Boards, bridging the gap between Silicon Valley innovation and European business rigor.
EDUCATION
Università degli Studi di Palermo
Architektur
Universidad Politécnica de Madrid
Architektur
INSEAD
Executive Training, Business Administration and Management, General
Technische Universität Berlin
Architektur
Freie Universität Berlin
Physik
SKILLS
ABOUT ALEXANDER ZERDICK
The intersection of structural integrity and digital scale.> With a career spanning architecture, top-tier management consulting, and global tech leadership, I specialize in building the systems that define modern commerce. As Director of Retail at Google, I lead the strategic evolution for the DACH region’s largest retailers, helping them move beyond legacy models into AI-integrated, data-driven ecosystems.Core Pillars of Impact:Strategic Transformation: Orchestrated global portfolio shifts at SAP as VP of Corporate Strategy, aligning multi-billion euro divisions with a cloud-first future.Ecosystem Architecture: Leveraging a Dipl-Ing. background to solve complex business problems with the precision of an engineer and the vision of a strategist.Market Leadership: Driving the retail industry’s adoption of Generative AI, First-Party Data strategies, and Omnichannel excellence at Google.
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