Alexander Q.

Experience

1. Senior Manager of Customer Marketing

   The Healthy Back Institute

   Aug 2024 — Present · Austin, TX, US

   I lead customer marketing efforts focused on lifecycle strategy, retention, and revenue growth. My work spans email, SMS, direct mail, segmentation, and deliverability - using data and behavioral insights to increase engagement, repeat purchases, and lifetime value.• Revamped the email program, improving inbox placement by 45% and boosting open rates by 30%• Rebuilt top-performing journeys (post-purchase, cart abandonment), lifting lifecycle revenue 25%• Increased SMS marketing ROI by 125% while cutting spend 33% through improved targeting and timing• Integrated SMS sign-ups into the email journey, growing the SMS list by 35% and repeat purchases by 10%• Introduced a package insert strategy that improved second-purchase conversions by 12%• Launched reporting automation, reducing manual tasks by 60% and increasing visibility into campaign performance• Collaborate across departments to develop retention strategies that support broader growth initiatives : Maropost, Attentive, GA4, Segment, Google Ads, Meta Ads, Wrike, among others

Education

• Saint Peter's University

  Bachelor's degree

Skills

• Microsoft Word
• Training
• Management
• Leadership
• Marketing
• Microsoft Office
• Sales
• Powerpoint
• Microsoft Excel
• Photoshop
• Website Development
• Digital Marketing
• Research