Alexander Peter Hihler
Officer Website Management @Johanniter-Unfall-Hilfe e.V.
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WORK HISTORY
Officer Website Management @Johanniter-Unfall-Hilfe e.V.
Berlin, DE
EDUCATION
University of St Andrews
MLitt, Managing in the Creative Industries
Maastricht University
BA, Arts and Culture
University of St.Gallen
BA, Arts and Culture, Exchange Semester
The London School of Economics and Political Science (LSE)
Consumer Behavior
MIT Professional Education
Professional Certificate, Applied Generative AI
SKILLS
ABOUT ALEXANDER PETER HIHLER
I am a digital marketer specialising on the intersection of AI-driven organic search and content marketing.My areas of expertise include the practice of search engine optimisation (on-page SEO, off-page SEO, technical SEO), discovery platforms (SGE/AI Overviews, ChatGPT, Perplexity) and team management. Business models I have worked with include lead generation, marketplaces, eCommerce, and B2B.Some of the tools I have relied on to do my work include the Google product stack, Tableau, Search Metrics, Majestic, Ahrefs, Advanced Web Ranking, URL Profiler, Screaming Frog, Sistrix and Serplorer.
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