Alexander Patino
Content Marketing Consultant | Driving Organic Traffic | DON’T CONNECT WITH ME IF YOU’RE PITCHING A SOLUTION!
- Role
- Content Marketing Manager at Aerospike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Alexander Patino
I have 15+ years of experience in content marketing, SEO, and GTM to help clients achieve their business goals and grow their online presence. I have worked with leading brands and organizations across various industries, including luxury fashion, sports media, cloud computing, and database platforms, delivering data-driven insights, strategic recommendations, and engaging content that drives pipeline and engagement.My passion is to tell compelling and effective stories that resonate with target audiences and showcase the value proposition and differentiation of the products and services I work with. When I am not creating content, I love to explore the great outdoors, whether through hiking, climbing, or trail running, and advocate for wilderness conservation and diversity in the outdoor community.
Experience
Content Marketing Manager
Sep 2023 — Present
Spearheaded the Aerospike blog strategy, achieving remarkable growth: blog views increased by 94%, sessions by 82.9%, new users by 127%, and bounce rate reduced by 23.7% YoY (2024).Oversaw content production, growing blog output from 42 posts in 2023 to 88 in 20•••10% YoY growth)- Established and managed the internal content production process, maintaining an editorial calendar to deliver content tailored for key personas (developers, DevOps, architects, CXOs, and ITDMs) across the marketing funnel, aligned with SEO, demand generation, campaigns, and partnerships- Directed creative efforts for short-form assets (blogs), long-form content (white papers, eBooks), YouTube video production, and visuals (web and YouTube thumbnails) using Aerospike’s new brand identity- Collaborated with DevRel, engineers, solution architects, and PMMs to develop technical content that met SEO objectives while effectively demonstrating Aerospike’s technology- Enhanced site performance and SEO authority by archiving 250 underperforming blogs (3% of traffic) and optimizing content strategy, leading to SEO content accounting for 33% of marketing impressions and 7% of total site traffic by Q4 2024- Maintained quality control, ensuring adherence to brand guidelines and editorial style across international marketing teams.
Education
University of Florida
English Literature
2003 — 2007
Skills
- Fashion
- Blogging
- Copy Editing
- Feature Articles
- Publications
- Editing
- Social Networking
- Copywriting
- Photography
- Public Relations
- Magazines
- Editorial
- Social Media
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