Alexander Orgill
Director of Marketing | Demand Generation, Marketing Automation, CRM Integration & Data-Driven Analytics | Driving Revenue & Brand Growth
- Role
- Director of Marketing at Brick Markers Usa
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Alexander Orgill
Marketing is where strategy meets execution—and for me, it\'s always been about creating…
Experience
Director of Marketing
Jan 2021 — Present · West Palm Beach, FL, US
Developed and executed an integrated full-funnel marketing strategy—including SEO, paid media, email, UX, print, and digital ads—that significantly increased inbound lead generation and pipeline quality.• Led a cross-functional team of 8 across marketing, sales, and support to successfully develop and launch a proprietary automation platform; managed rollout strategy, stakeholder alignment, and process improvements. Created internal documentation and training to ensure smooth adoption and seamless integration with IT and external partners.• Implemented process improvements that reduced order processing and customer onboarding time by half, enhancing overall user experience and operational efficiency.• Collaborated closely with executive leadership on marketing budgets, brand positioning, and product strategy to support business growth objectives.• Oversaw company-wide operations budget related to marketing, technology, and process improvements; identified cost-saving opportunities and optimized resource allocation to boost operational effectiveness.• Managed vendor relationships and negotiated contracts across platforms, achieving cost efficiencies while maintaining tech stack performance and improving ROI.• Directed creative production for all digital and print assets, maintaining consistent brand messaging across multiple channels.• Tools: Adobe Creative Suite, WordPress, Google Analytics, Google Ads, Meta Ads Manager, Instantly, ACT (CRM & Email Marketing), Trello / Asana / Notion
Skills
- Brochures
- Graphic Design
- Social Media Marketing
- Email Marketing
- Adobe Creative Suite
- Marketing
- Advertising
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