Alexander Muniz
- Role
- Senior Customer Experience Business Partner, Omnichannel at Novo Nordisk
- Location
- Middletown, NJ, US
- LinkedIn followers
- 500 followers
About Alexander Muniz
Collaborative problem solver and team leader who uses data modeling, process improvement,…
Experience
Senior Customer Experience Business Partner, Omnichannel
Jun 2022 — Present
Oversee Patient Portfolio RM for the Obesity and BioPharm franchises of Novo Nordisk Commercial Operations • Led a matrixed team of internal Omnichannel Execution, IT, and external vendors to launch the WeGoTogether® RM suite of communications for Wegovy® – NNI’s new and leading Obesity molecule – including Retention, Coaching Preferences, Acquisition, User dashboard promotions, and Supply Updates • Oversaw the successful Adobe integration with new IT infrastructure (Obesity Experience Platform) for the Wegovy® Launch and presented its offerings to OmniChannel Department • Won a Commercial Operations 2021 Award for delivering exceptional customer experiences, driving continuous improvement and spearheading innovative capabilities • Demonstrated leadership by onboarding new staff, taking ownership of templates for Team deliverables, authoring staff job aids; conducted proof-of-concept pilot with studio agencies for HTML proofing; oversaw the deployment of urgent EOY Wegovy Supply communications from NNI President • Reduced the Team’s Biopharm (now Rare Disease) overhead 6:1 by engineering one segmented Adobe journey for both branded (NovoSeven, NovoEight, Rebinyn, Esperoct) and unbranded (Changing Hemophilia, MyNovoSecure) messaging, thereby sunsetting one-off campaigns across all 6 entities; Includes geo-targeting for dynamic content for patients to contact their local Hemophilia Community Liaison (HCL) for support. Journeys specific to diagnosis and patient role for a more tailored, customized user experience. • Launched the TruthAboutWeight® RM including dynamic content based on email engagement activity and introducing Timezone deployment logic (2PM local time) to Patient RM for the first time in Team history • Launched the WeGoTogether® Text program, the first in-house RM MMS and SMS program for OmniChannel, with operational preferences for support and treatment messaging, dosing reminders, day and time of day messaging
Education
Rutgers Business School
Master of Business Administration (M.B.A.), Pharmaceutical Marketing and Management
United States Marine Corps Officer Candidates School
Graduate, Platoon Leaders Class
University of Pennsylvania
Bachelor of Science (B.S.), Electrical Engineering
Skills
- Visio
- Strategic Planning
- Sharepoint
- Integration
- Data Analysis
- Product Management
- Testing
- Teradata
- Program Management
- Cross-Functional Team Leadership
- Software Development Life Cycle (Sdlc)
- Specifications
- Quality Assurance
- Pharmaceutical Industry
- Vendor Management
- Business Analysis
- Analytics
- Requirements Analysis
- Management
- Project Portfolio Management
- Project Planning
- Change Management
- Enterprise Software
- Business Requirements
- Six Sigma
- Sdlc
- Analysis
- Business Process Improvement
- Business Process
- Leadership
- Business Intelligence
- Project Management
- Healthcare
- Process Improvement
- Medical Devices
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