Alex Li
Programmatic @ Live Nation
- Role
- Associate Director at Live Nation Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Li
I’ve been working in programmatic advertising since 2015, but I’ve been obsessed with music my whole life. As the Associate Director of Programmatic at Live Nation, I get to combine those two worlds by leading strategy for our national tours and concerts.My expertise covers the full programmatic lifecycle—from high-level strategy and platform innovation to hands-on optimization and team leadership.
Experience
Associate Director
Jan 2024 — Present · Los Angeles, CA, US
You\'ve probably seen one of our ads, then ended up at a concertIf not, you should try itPlatforms: The Trade Desk, DV360, Spotify, Amazon
Education
UCLA
Bachelor of Science (B.S.), Mathematics - Economics
2008 — 2012
Skills
- Java
- Mysql
- Statistics
- Google Analytics
- Doubleclick for Publishers (Dfp)
- Programmatic Media Buying
- Ad Exchanges
- Linux
- Dcm
- Python
- Dfp
- C++
- SEO
- Tableau
- Microsoft Excel
- R
- Stata
- Data Science
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