Alex Kim
Senior Manager, Digital Marketing - Credit Cards Digital Transformation @RBC
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WORK HISTORY
Senior Manager, Digital Marketing - Credit Cards Digital Transformation @RBC
Toronto, ON, CA
Leading digital transformation for RBC Credit Cards, driving the evolution of our digital acquisition funnel. Focused on driving growth through SEO/AEO while modernizing our website, digital tools, and overall checkout experience. What I\'m working on- Leading a high-performing Digital Marketing team passionate about digital innovation and solving problems at scale- Transforming our SEO/AEO presence to improve our organic search visibility- Redesigning digital acquisition flows and offer infrastructure- Building personalized customer journeys that meet people where they are- Implementing emerging technologies (AI, personalization, analytics)- Leading cross-functional initiatives across Marketing, Product, and Technology
EDUCATION
George Brown Polytechnic
Postgraduate Certificate, Digital Media Marketing
Western University
Bachelor of Arts (B.A.), Major in Political Science & Minor in History
Royal St. George's College
High School Diploma, Ontario Scholar
ABOUT ALEX KIM
Experienced digital marketing leader with 9 years of experience building customer journeys to meet people where they are. I create personalized, relevant experiences that remove friction and deliver customer value. Currently leading digital transformation for RBC Credit Cards, driving the transformation of our digital acquisition funnel through SEO / AEO strategy, modernize our web experience, and integrating emerging technologies. I lead a team that combines strategic thinking with hands-on execution, partnering across Marketing, Product, and Technology to drive measurable results. A trusted advisor and team builder passionate about developing high-performing teams and fostering cross-functional relationships to push boundaries and drive growth.
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