Alexander Ioanna

About Alexander Ioanna

Experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Google Analytics, Conversion Optimization, and Digital Marketing. Strong marketing professional with a Bachelor\'s degree focused in Business Administration, Marketing, and Management from the State University of New York at New Paltz.

Experience

1. Director of Accounts

   Sage Digi

   Apr 2021 — Present

   Spearhead multi-channel marketing strategies for clients with annual revenues exceeding $10M- Lead high-impact strategy sessions with C-suite stakeholders (CEOs, CMOs), aligning digital initiatives with business objectives- Architect channel mix recommendations based on client goals, audience behavior, and performance benchmarks across the funnel- Deep expertise in paid media platforms including Google Ads, LinkedIn Ads, Meta, Reddit, Yelp, and Twitter. Optimizing spend and targeting against revenue goals- Collaborate cross-functionally with creative, analytics, and media teams to ensure campaign cohesion and strategic alignment- Translate complex performance data into actionable insights and executive-level reporting to guide ongoing optimization.

Education

• SUNY New Paltz

  Bachelor of Science - BS, Business Administration and Management, General

  2012 — 2014

• New Paltz High School

  Regents Diploma

  2005 — 2009

• Dutchess Community College

  Associate of Science (AS), Communications and Media Arts

  2009 — 2011

Skills

• Digital Strategy
• Social Networking
• Digital Marketing
• Conversion Optimization
• Online Advertising
• Online Marketing
• Microsoft Office
• Leadership
• Marketing
• Web Analytics
• Sem
• Management
• Ppc
• Search Advertising
• Social Media Marketing
• Google Adwords
• Powerpoint
• Google Analytics