Alexander Anderson

Crm Analyst Ii @Columbia Sportswear Company

Beaverton, OR, US

Support all CRM channels (Marigold, Salesforce, Zeta, Attentive, etc.) with forecasting, modeling and ad hoc data requests leveraging Azure Data Bricks, and Power BI. This is inclusive of both eCommerce and in store channels-Provide leadership with quality insights to deliver on team/company goals such as increasing acquisition in all CRM channel, purchase frequency, LTV and overall member satisfaction-Primary stakeholder for loyalty platform promotions and automation setup, configuration and validation-Work cross functionally with the Analytics team to add and optimize PBI dashboard visuals providing key insights for weekly, quarterly, and annual reporting and to assist in improving CRM strategy/demand planning-Ongoing understanding of competitor peer set to ensure Columbia CRM marketing is best in class-Assist loyalty program manager with acquiring new partners (Headspace, GOES app, and OnX Maps).

Saint Mary's College of California

Bachelor’s Degree, Mathematics with a concentration in Computer Science and minor in Digital Marketing