Alexander Erickson

Product Marketing at Adobe

Role
Group Manager, Product Marketing for Adobe Experience Cloud at Adobe
Location
Lehi, UT, US
LinkedIn followers
500 followers

Experience

  1. Group Manager, Product Marketing for Adobe Experience Cloud

    Adobe

    Jun 2017 — Present · Lehi, UT, US

    Drive GTM strategy and business results of a bundle of Adobe enterprise technology products. This includes representing the strategy and business performance to the senior executive team.· Develop customer-facing materials that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.· Create accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.· Build and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration and penetration· Drive technology thought leadership initiatives with product management teams to influence the product roadmap.

Education

  • Northwestern University - Kellogg School of Management

    Product Strategy - Executive Education

  • Professional Development - Harvard Division of Continuing Education

    Strategy - The Consultant's Toolkit

  • Brigham Young University

    Master of Business Administration (M.B.A.)

  • Utah State University - Jon M. Huntsman School of Business

    Bachelor’s Degree

Skills

  • Management
  • Financial Analysis
  • Valuation
  • Non-Profits
  • Public Policy
  • Public Speaking
  • Government
  • Data Analysis
  • Nonprofits
  • Product Management
  • Management Consulting

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Alexander Erickson — Group Manager, Product Marketing for Adobe Experience Cloud at Adobe in Lehi, UT, US | Unifers