Alex Edlund
VP of Demand Generation @Ignition
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WORK HISTORY
VP of Demand Generation @Ignition
US
EDUCATION
Uppsala University
Master of Business Administration (MBA), Business Science
Dublin Business School
Marketing & Sales Management
ABOUT ALEX EDLUND
Results-oriented marketing leader with a passion for performance-based media strategy and execution.+15 years of experience growing revenue and profitability for both Fortune 500 and medium-sized companies in B2C and B2B. Broad range of experience managing advanced and complex marketing programs with focus on customer acquisition. Proven track record of building successful teams of varying sizes and delivering transformative gains in marketing effectiveness. Areas of expertise include:• Portfolio Marketing Strategy • Customer Journey Optimization • Marketing Operations • Measurement & Analytics • Building and Scaling Successful Teams • Programmatic Display & Social • Affiliate Marketing • Search Marketing • Content & Creative Marketing • Integrated Marketing
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