Alexander Duckworth
Brand builder - Focused on the facts
- Role
- Founding Partner, Chief Marketing Officer at Pop Capital Llc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexander Duckworth
KP7 Investors focuses on driving portfolio growth through strategic evaluations and…
Experience
Founding Partner, Chief Marketing Officer
Mar 2014 — Present · New York, NY, US
With a focus on emerging luxury brands, POP Capital is a new kind of private equity investment firm. The portfolio includes: New & Lingwood, and Gill Marine. As CMO, Alexander leads the branding, marketing and digital footprint of the brands. Working closely with the two CEOs and providing counsel and insight to the marketing teams. New & Lingwood (newandlingwood.com) responsibilities: • e Commerce and marketing• Building the marketing/social departments• Mapping the brand globally to find opportunities• Budgeting and implementing a comprehensive marketing plan• A key member of the fundraising team• Preparation and presentation of all investor materials including quarterly board presentations• Agency relationships, PR, SEO and marketing• Influencer and sponsorship strategy and execution• Target analysis and segmentation• Evolution of brand elements (photography, tone of voice, packaging and in-store experience)• Implementation of social media and digital transition• Key contact with core partnerships including Eton College• Implementation of brand in new retail geographies, notably New York Gill Marine (gillmarine.com) responsibilities:• Work closely with the CEO to map out a US growth strategy• Conceive, map and execute a sustainability communication plan• Work with the product manager and design team to high-light marketable innovative products• Market/industry analysis looking for bolt-on opportunities• Advise the influencer/ambassador social media programming• Evaluate the most efficient structure for the marketing department• Preparation and presentation to the board of key marketing initiatives
Education
Parsons School of Design
BFA
Rhode Island School of Design
Master of Fine Arts - MFA
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