Alexander Berger

About Alexander Berger

Innovative and strategic digital leader with over 27 years of experience in creative operations, product development, digital marketing, and technology integration. Expert in architecting globally scaled systems for high-volume content production, leveraging CMPs, DCO, DAM, and MarTech/AdTech solutions. Proven track record across in-house and agency environments, managing cross-functional teams, and executing campaigns for top-tier brands like Amazon, Sony Interactive Entertainment (SIE), Chevrolet, and more. Combines deep technical fluency with operational rigor and creative vision to deliver scalable, personalized digital experiences.With an MBA from USC, a Mathematics degree from UC Santa Cruz, and certifications as a Scrum Master and Product Owner, I am passionate about using data, automation, and agile strategies to optimize workflows, reimagine creative processes, and drive measurable results.

Experience

1. Client Solutions Director

   Agency 720

   Jun 2025 — Present · Los Angeles, CA, US

   With over 27 years of experience at the intersection of digital technology, media strategy, and performance-driven automotive marketing, I bring a creative yet disciplined approach to solving complex challenges for leading brands.Currently, I spearhead two core initiatives for Chevrolet: 1. Managing and evolving Chevy’s Tier 2 dynamic creative optimization programs, delivering high-performance, localized marketing at scale. Driving new product development to expand and enhance existing offerings, improve cost efficiency, and create omnichannel marketing opportunities for clients.My expertise lies in turning innovative ideas into scalable, trackable, and high-impact solutions. I am passionate about building and refining products and strategies that lead to improved operational efficiency, better marketing communication, and measurable business results.I thrive in fast-paced environments where strategic thinking, collaboration, and execution come together to deliver tangible value for clients and organizations.The following are current and past initiatives of note: 1. Lead cross-functional teams to manage and optimize dynamic creative programs for Tier 2 Chevrolet campaigns. Develop and launch new marketing products that enhance omnichannel capabilities. Collaborate with clients to tailor solutions that drive local market performance at scale. Consistently deliver improved operational efficiencies and measurable business outcomes.

Skills

• Mysql
• New Business Development
• Digital Marketing Strategy
• Flash
• Business Intelligence
• Agile Methadologies
• Customer Journey
• Dam
• User Interface Design
• Executive Leadership
• Global Digital Marketing Strategy
• Digital Transformation
• Information Architecture
• Dmp
• Adobe Campaign
• Product Management
• Strategy
• E-Commerce
• Global Digital Marketing
• Xml
• User Experience Design
• Adtech
• Actionscript
• Adobe Audience Manager
• Requirements Analysis
• Crm
• Javascript
• Mobile Applications
• Web Analytics
• Adobe Media Optimizer
• Integrated Marketing
• Program Management
• Css
• Human Resources
• Cms
• Java
• Omni-Channel Marketing
• Web Development
• SEO
• Business Analysis