Alexander Bast
Senior Principal @Mercer
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WORK HISTORY
Senior Principal @Mercer
London, GB
As a Growth Leader in Mercer\'s UK Employee Experience and Workforce Transformation business, I partner with HR leaders to help shape the future of work, creating environments where people thrive, change takes hold, and performance accelerates.I work closely with colleagues across the Marsh network to deliver strategic people solutions that drive measurable impact. This includes reimagining the employee lifecycle, removing organisational barriers to change, designing inclusive cultures, and building future-ready Total Rewards strategies.With a strong focus on collaboration, innovation, and data-driven insight, I help clients turn ambition into action, enabling high-performing leadership, measuring ROI on EVP, or launching next-generation EX solutions powered by technology.My passion lies in helping organisations grow through their people and building more human, agile workplaces.
EDUCATION
Åbo Akademi University
Master of Psychology, Clinical Psychology
Vasa Övningsskola
International Baccalaureate
Åbo Akademi University
Bachelor of Psychology, Clinical Psychology
ABOUT ALEXANDER BAST
I’m a Growth Leader in Mercer’s UK Employee Experience and Workforce Transformation business, with over 15 years’ international experience across the UK, Nordics, and Middle East.With a background in psychology and human behaviour, I bring a distinct lens to solving complex workforce challenges—blending strategic HR insight with commercial acumen and behavioural science. My career spans clinical psychology, organisational development, and commercial leadership roles in both consulting and corporate environments.I specialise in partnering with senior HR and transformation leaders to- Reimagine employee experience for a changing world of work- Design inclusive, high-impact people strategies- Build future-ready cultures and leadership capability- Translate behavioural insight into business performanceWhether shaping EVP strategies or enabling enterprise change, I help organisations unlock growth through their people—grounded in insight, driven by innovation.
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