Alexander Tidd

Experience

1. Senior Public Information Officer Technology Manager

   State of California

   Jul 2024 — Present · Oakland, CA, US

   Leads a team of public information officers (PIOs) and manages media requests and government relations for the greater Bay Area. Oversees external communications for high-impact projects like the Highway 37 program, Interstate 80, and more, including writing and editing key materials like press releases, social media and blog posts, newsletters, Op-eds, presentations, and more. Also serves team as technology liaison, instructing PIOs on new avenues to share information.• Manages media inquiries and collaborations with civic leaders, coalition allies, regulatory agencies, and project managers to inform the public and promote heroic efforts occurring around the Bay Area• Handles on-camera interviews with local and national news networks• Develops and implements an annual communication and media strategic plan, integrating policy, advocacy, and communications to advance goals • Provides strategic guidance and recommendations to top leadership on approach, partner engagement, and communication and media priorities• Represents organization in policy and project planning, leveraging insights from infrastructure experts to create easy understanding of major work, impacts, and more• Leads team of PIOs in using new technologies to better tell stories and communicate with disparate audiences• Provides ace photography and videography of newsworthy events for a wide range of channels and platforms

Skills

• Leadership
• Editing
• Microsoft Office
• Public Speaking
• Research
• Photoshop
• Powerpoint
• Microsoft Excel
• Social Media
• Press Releases
• Social Networking
• Adobe Creative Suite
• Customer Service
• Journalism
• Event Management
• Public Relations