Alexander Steigerwald
Teamlead Digital Process Design @WAREMA Renkhoff SE
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WORK HISTORY
Teamlead Digital Process Design @WAREMA Renkhoff SE
Definition of the CRM strategy and roadmap. Establishment and management of an agile team to implement the necessary projects. Optimisation of marketing, sales and service processes in terms of efficiency and customer experience. Utilising the Microsoft ecosystem for implementation with a focus on the Dynamics 365 platform. Development of customised solutions based on the Microsoft Power platform (Power Automate, Power BI, Power Apps, Copilot etc.). Support, evaluation and adaptation of CRM trends - e.g. marketing & sales automation, artificial intelligence, digital contact centre, customer journey analytics.
EDUCATION
FOM University of Applied Sciences for Economics and Management
Master of Science - MS, Sales Management
Ajou University
Industrial Engineering
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Engineering - BE, Industrial Engineering - International Technical Sales Management
FOM University of Applied Sciences for Economics and Management
Master-Thesis, Title “The use of marketing and sales automation in customer acquisition”
ABOUT ALEXANDER STEIGERWALD
Hey there! Thanks for stopping by my profile.I am a CRM enthusiast and am passionate about simple, efficient and innovative processes along the customer journey - for both customers and employees.As digitalisation progresses, there are hardly any projects that fail due to the technological implementation options. The difference is made by the people who translate requirements into smart, system-supported processes and have the will to implement them. I therefore believe in strong, agile teams that develop this expertise and thus help companies to become more successful.
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