Alexander Shashin
Director Sales Enterprise Sales Leadership New Business Market Expansion Arr Growth @Spryker
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WORK HISTORY
Director Sales Enterprise Sales Leadership New Business Market Expansion Arr Growth @Spryker
Led B2B and international sales, expanding Spryker’s footprint across Europe, the Americas, Asia Pacific, and the Middle East • Contributed to consistent YoY growth and exceeded targets in multiple fiscal years by up to 150%• Secured lighthouse deals in manufacturing, distribution, and retail, contributing to Spryker’s recognition as a Gartner Magic Quadrant Leader for Digital Commerce • Awarded for best sales results FY21 and FY22 for outstanding revenue impact
EDUCATION
Burgdorf college
Computer Software Engineering
SKILLS
ABOUT ALEXANDER SHASHIN
Senior commercial leader with 20+ years of experience scaling SaaS and technology businesses across DACH and EMEA. I build and lead high-performing sales organisations, drive enterprise new business, and deliver predictable, repeatable ARR growth in complex B2B environments.I combine strategic clarity with hands-on execution. I’ve taken regions from zero to scaled revenue engines, transformed underperforming teams into consistent performers, and closed complex, multi-stakeholder enterprise deals. My leadership style emphasises operational cadence, forecast discipline, and tight cross-functional alignment to improve win rates, deal quality, and commercial predictability. • : Scaled ARR 10× within 18 months; closed enterprise deals up to €1.8M (Ø €300–400K)• : €30M+ closed business; consistent 120–150% target overachievement; P&L ownership• & : Built and led DACH, expanded across EMEA, secured lighthouse logos and long-term revenue foundations• : Built and coached teams with up to 6 direct reports and ~40 FTE total, driven by structured 1:1s, deal reviews, and a strong operating rhythm• : Co-founded symmetrics and scaled it into a leading German enterprise ecommerce provider (acquired by CGI) Enterprise & Mid-Market SaaS Sales · GTM Strategy · DACH/EMEA Expansion · ARR Growth · MEDDPICC & Value Selling · New Logo Acquisition · Partner Ecosystems · C-Level Engagement · Sales Operations · Cross-Functional Leadership Enterprise Software · SaaS Platforms · Digital Commerce & Marketplaces · Manufacturing · Distribution · Retail · Cloud Infrastructure · Agentic AI · B2B In parallel, I support selected businesses and expert networks as an advisor on enterprise SaaS, digital commerce platforms, GTM strategy, and global sales scaling across DACH, EMEA, APAC, and North America.I’m most effective in growth-stage environments where commercial structure, leadership, and execution need to scale in step with ambition.
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