Alexander Scherbakov

Experience

1. Country Manager, Russia & Cis Region

   Emerson

   Nov 2014 — Present

   Construction of model mix, SEO tools, P&L calculation for 500+ SKU’s listing on Amazon UK, Amazon USA, WB, Ozon, SberMarket, Yandex Market, Avito in Russia, Satu.kz and Kaspi.kz in Kazakhstan, Rozetka.ua in Ukraine. Building of SAP and Oracle API (SQL database and Power BI) infrastructure and ROI analysis of Russia & CIS Online shops and Marketplaces- Management of Russian Distribution channels through direct collaboration with 500+ Consumer electronics, HoReCa, Cash & Carry, DIY retail chains with the following expansion to five CIS countries (Ukraine, Belorussia, Kazakhstan, Georgia, Armenia)- Settlement of Due diligence/Legal aspects, appropriate Incoterms, averaged Payment credit, Back and Front bonuses level in new Contracts for 50+ Distributors in CIS countries- Short and long-term Forecasting of differentiated budgeting, where Production capacity of 5 factories and following Logistics infrastructure lead-times are aligned with to secure regular Stock level in each country- Building of Certification and Custom clearance infrastructure for smooth declaring of 500 SKU’s at Custom points- National Marketing campaigns - a mix of online organic/paid Search optimization, Social-Media and focused B2B and B2C Online platforms, listing on major Marketplaces, supported by parallel Trade marketing activities in Retail stores. Omnichannel infrastructure building- Implementation of original Digital-Matrix management reporting structure for 6 departments with 30 Employers, when each activity is planned in advance with fixed KPI and ROI metrics- Reconciliation of Balances and Payment terms with Distributors on quarter basis, Management of Wholesale and RRP price levels in Offline and Online channels through SQL Database analytics tool, assuming different mark-up levels in each channel and P&L metrics- Actual execution of responsibilities above has resulted in 5 times revenue growth during last 5 years, with targeted average Corporate GP level.

Education

• CIMA

  CGMA Advanced, Business Administration and Management, General

• CIMA

  P2, Chartered Institute of Management Accountants

• Russian Foreign Trade Academy

  Master's degree, International Business

  2006 — 2009

• Moscow Technical University of Communications and Informatics (MTUCI)

  Bachelor's degree, Mechatronics, Robotics, and Automation Engineering

  1998 — 2005

• CIMA

  P1, Chartered Institute of Management Accountants, UK