Alexander Schefter

Director Marketing & Sales @Phenosys

Berlin, DE

We offer unique turnkey solutions in the field of microscopy & behaviour biology. This includes specialised applications of virtual reality systems and RFID-based automated solutions. Our experimental systems are used for behavioural phenotyping, brain research, experimental psychology, and the diagnostic characterisation of animal models for translational medicine.As Director Marketing & Sales, heading commercial team (4 FTE) for neuroscience research solutions manufacturer Key tasks: ̶Developing and implementing marketing & sales strategy (incl. assessment of- and realignment of product-fit and marketing channel mix) ̶Designing concept and launching new corporate website and implementing social media strategy incl. SEO/SEA and AI-optimizations ̶Negotiating partnerships with leading research institutions (e.g. Max Planck Institute) and commercial players as distributor for complementary products ̶Establishing and managing a key account model with top universities (e.g. Harvard, Berkeley & Stanford) in light of new microscopy launch

Singapore Management University

BS, International Business

ESCP Business School

Master of Science (M.Sc.), Management, Diplôme de Grande École (École Supérieure de Commerce de Paris) European M.Sc. in Management (Univer

Maastricht University

Bachelor of Arts (B.A.), International Business