Alexander Richards

Account Executive @Orange Barrel Media

Los Angeles, CA, US
MOBILE NUMBERS
+13•••••••66

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WORK HISTORY

Jul 2026 — Present

Account Executive @Orange Barrel Media

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Los Angeles, CA

Jan 2026 — Jul 2026

Account Manager @Orange Barrel Media

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Los Angeles, CA

Sep 2025 — Jan 2026

Account Coordinator @Orange Barrel Media

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Los Angeles, California, United States

Jul 2024 — Sep 2025

Sales Coordinator @OUTFRONT Media

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Los Angeles, California, United States

In my role as a Sales Coordinator at OUTFRONT Media in Los Angeles, I support 5 Account Executives with pre-sale and post-sale activities for key accounts like Live Nation and Capitol Records. I manage contracts, generate revenue through sales proposals, and expanded our client base by prospecting potential leads.

Jan 2024 — May 2024

Partnerships Coordinator @The Sports Marketer

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Remote

As a Partnership Coordinator at The Sports Marketer, my responsibilities included cultivating connections via email and meetings with marketing and sales professionals across the Insurance, Healthcare, and Tourism industries, aiming to secure partnership deals for our client Matthew Berry and his fantasy sports media company Matthew Berry's Fantasy Life. I used Sposnorunited to search and source my sales leads. I was also in charge of actively updating our CRM database to ensure that partnerships leads were accurately inputted into our system.

Sep 2023 — Dec 2023

Brands and Properties Intern @Wasserman

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Madison, Wisconsin, United States

While working as a Brands and Properties Intern on the Molson-Coors Account at Wasserman, my role was diverse and impactful in serving our client effectively. My main responsibility revolved around meticulously tracking and organizing deliverables for Molson-Coors while ensuring that all tasks were completed accurately and on time to maintain client satisfaction and project efficiency. In addition to managing deliverables, I took on the crucial task of compiling a weekly newsletter. This newsletter served as a valuable resource for Molson-Coors, providing them with up-to-date information on the latest news and trends in the sports, entertainment, and alcohol industries. By curating relevant content, I aimed to keep our client informed and engaged with the broader landscape, offering insights that could inform their strategic decisions. Another significant aspect of my role involved conducting a competitive analysis within the industry. I dedicated time to researching and analyzing the activities of Molson-Coors' competitors, examining their marketing campaigns, partnerships, and other initiatives over the past year. This information was synthesized into a comprehensive competitive report, which enabled Molson-Coors to benchmark its performance, identify areas for improvement, and capitalize on emerging opportunities.

May 2023 — Sep 2023

Marketing Coordinator @Engage

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Los Angeles, California, United States

In my role as a Marketing Coordinator at Engage, I was responsible for several key tasks aimed at optimizing client interactions and facilitating smooth operations within the platform. One of my primary responsibilities involved creating new talent profiles on the Engage interface. This task required careful attention to detail to ensure that each profile accurately represented the talents' skills, experience, and availability, thereby facilitating efficient bookings for clients. Additionally, I took on the responsibility of modifying and editing existing talent profiles to reflect any changes in client preferences or new information, ensuring that the platform remained up-to-date and aligned with the needs of both talents and clients. Furthermore, I played a crucial role in tracking the progress of current client deals. To accomplish this, I developed and maintained a comprehensive Excel spreadsheet that detailed the status and key milestones of each deal. This spreadsheet served as a valuable tool for monitoring project timelines, tracking deliverables, and identifying any potential bottlenecks, enabling proactive management of client engagements. It enabled me to systematically follow up with potential deals thus maximizing our outreach to potential clients In addition to managing client deals, I took charge of overseeing the CRM database, Pipedrive. It was essential to ensure that all leads and deals were accurately recorded and updated in Pipedrive to provide a clear overview of the pipeline and ensure that no opportunities were overlooked.

Aug 2022 — Dec 2022

Bar Back @Chasers 2.0

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Madison, Wisconsin, United States

May 2022 — Aug 2022

Project Intern @TPC (f.k.a. Three Point Capital)

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El Segundo, California, United States

Jun 2018 — Aug 2021

Camp Counselor @Jameson Ranch Camp

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Kernville, California, United States

EDUCATION

2017 — 2020

The Buckley School

High School Diploma

2020 — 2024

University of Wisconsin-Madison

Bachelor of Arts - BA · Economics

SKILLS

AutomotiveInformation Technology InfrastructureBrandingOrganizationSkilled Multi-taskerFinancial ModelingData CollectionOrganization SkillsPartnershipsMicrosoft ExcelResearchEconomicsCustomer Relationship Management (CRM)Sales ProcessesSportsDigital MarketingSocial MediaAnalytical SkillsFacilitationCustomer ServiceTime ManagementInterpersonal SkillsLeadershipFinancial AnalysisData ModelingProject ManagementSalesDatabasesAdobe LightroomCommunicationPhotographyMicrosoft PowerPointProject CoordinationMarketingEvent Management

ABOUT ALEXANDER RICHARDS

As a Brands and Properties Intern at Wasserman, I support the team in creating and executing innovative marketing strategies for sports and entertainment clients. I leverage my BA in Economics from the University of Wisconsin-Madison, where I am expected to graduate in May 2024, to analyze data and trends, and provide insights and recommendations. I also have a certification in Financial Modeling from the Wisconsin School of Business, which enhances my ability to create and evaluate financial projections and scenarios. Previously, I worked as a Marketing Coordinator at Engage, a digital marketing agency, where I helped manage social media campaigns, content creation, and analytics for various clients. I also have experience in the hospitality industry, having worked as a Bar Back at Chasers 2.0, a popular sports bar in Madison. I have developed strong communication and interpersonal skills, as well as the ability to multi-task and prioritize effectively in fast-paced and dynamic environments. I am passionate about sports and entertainment, and I aspire to pursue a career in this field, where I can apply my skills and knowledge to create value and impact for brands and properties.

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