Alexander Poirier
Vice President | Helping the world slow down
- Role
- Vice President at Blackwing
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Alexander Poirier
I believe life is better when we slow down. For 14 years at Blackwing, that belief has guided everything I do—developing thoughtful products, building meaningful partnerships, and leading a team that thrives on craft and creativity.My roots in punk music taught me the value of a DIY mindset: experiment without fear, learn fast, and make things that matter. At Blackwing, we bring that ethos to every project, proving that even a pencil company can push beyond expectations.“Move slow and break things” may not be a phrase, but it defines how I lead—deliberate, curious, and unafraid to challenge convention. Our small but mighty team has grown Blackwing from a passion project to a thriving brand, and we’re just getting started.
Experience
Vice President
Dec 2021 — Present · Sacramento, CA, US
Shape brand strategy and aesthetics to modernize a heritage brand and strengthen its connection with today’s creators.Build meaningful collaborations with iconic brands like Disney, Fender, and Moleskine to expand Blackwing’s reach and drive bottom-line growth.Guide the development of the Blackwing Volumes program, blending thoughtful design and storytelling to engage new audiences across wholesale and direct-to-consumer channels.Grow and empower a 20-person team, cultivating a culture of accountability, resourcefulness, and creativity that has become central to how Blackwing operates and innovates.
Education
University of the Pacific
English, American Literature, English Literature, Non-Fiction Writing, Creative Writing
2006 — 2010
Skills
- Newsletters
- Product Design
- Blog Marketing
- Market Analysis
- Email Marketing
- Branding & Identity
- Supply Chain Management
- Css
- Marketing Strategy
- Blogging
- Online Social Networking
- Event Planning
- Branding
- Advertising
- Technical Writing
- Html
- Corporate Branding
- Creative Writing
- Social Networking
- Website Building
- Sales Management
- Social Media
- Social Media Marketing
- Editing
- Writing
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