Alexander Pettus
SEM Analyst
- Role
- Search Engine Marketing Analyst at Quotewizard
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alexander Pettus
I am a results-driven Digital Marketing professional with over 10 years of experience in…
Experience
Search Engine Marketing Analyst
Jan 2025 — Present · Seattle, WA, US
Full funnel search marketing: ads, bids, landing pages, keyword research & reporting.Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.Run reporting and communication of results/ideas within the marketing and product teams.Work closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency.Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors\' impact on our volume, cost and performance in the paid search space.Daily management of bids, spend and ROAS/CPA.Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams.Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features.Conduct competitive analysis, prepare reports on findings, and share the results with others.
Education
University of South Florida
Bachelor of Science (B.S.), Marketing
2009 — 2013
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