Alexander Pedigo
VP, Creative Operations Lead @ Citi | In-House Creative Services
- Role
- VP, Creative Operations Lead at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexander Pedigo
I work at the intersection of design, operations, and delivery—helping creative teams focus on great work by building the systems that make that work possible.In my current role I focus on scaling the operational infrastructure behind a large in-house creative team —developing portfolio visibility, improving capacity planning, implementing creative tooling, and building reporting frameworks that give leadership clear insight into production performance.Over the past decade I’ve led creative and operational programs across technology, finance, agency, and media organizations, including roles at Citi, TikTok, ICF Next, and EAB. My work focuses on enabling multidisciplinary teams—designers, strategists, producers, and engineers—to operate at scale while maintaining high standards for quality and craft.I specialize in building the operational foundations behind creative organizations:• portfolio and program management• capacity planning and resourcing• design and production workflows• tooling and digital asset management• performance metrics and reporting• vendor and budget managementMy approach blends systems thinking with practical execution—translating complex workflows into clear processes, aligning cross-functional stakeholders, and creating visibility for leadership through meaningful data and reporting.Earlier in my career I worked directly in creative production, producing video, photography, and digital experiences. That background helps me understand how creative teams actually work, and how to design operational structures that support—not slow down—the creative process.
Experience
VP, Creative Operations Lead
Jul 2024 — Present · New York, NY, US
Partner with creative leadership to manage operational planning, performance reporting, and forecasting across multi-channel creative portfolios supporting Citibank’s US Consumer Bank - Develop leadership reporting (QBRs, dashboards, variance analyses) to surface trends in intake, volume, complexity, and resource demand- Own budget forecasting, vendor spend, invoicing, and cost-avoidance reporting in partnership with Finance and Procurement- Lead governance of creative systems and tools (Adobe, Figma, AI tools), including workflows, permissions, standards, and adoption- Build KPI frameworks tracking throughput, turnaround time, velocity, and quality across asset types- Manage onboarding, SOPs, timesheet compliance, and operational training for creative teams
Education
Savannah College of Art and Design
BFA
2009 — 2012
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