Alexander Nichols

Marketing & Campaign Specialist Project Manager @Dannis Woliver Kelley

Sacramento, CA, US

Partnered in identifying and implementing new marketing strategies and operational processes that generated more than a 59% increase in marketing revenue during first operational year. • Orchestrated the development and execution of marketing plans balancing individual stakeholder requirements, objectives, KPIs, and timelines with established firm growth priorities while aligning the diverse needs of six specialty units and over 60 attorneys across seven offices, concurrently contributing to the firm\'s overall growth.• Managed end-to-end logistics, cross-departmental coordination, and customer experience for firm-wide webinars and training programs, ensuring seamless execution and high attendee satisfaction.• Collaborated with leadership to develop and implement B2C go-to-market strategies for webinars, trainings, and publications, defining value propositions, pricing models, as well as success metrics for educational offerings.• Developed and implemented organizational process assets for marketing, enhancing structure and efficiency for current and future projects firm wide.• Spearheaded a project to revamp cloud storage systems, fostering cross-departmental access and optimizing the use of marketing resources organization-wide.• Analyzed marketing data, covering email and social media engagement, Google analytics, project resources and volume, generating reports for firm leadership, summarizing performance trends and forecasting future strategies.• Led analysis of marketing performance to assess efficiency, brand health, and consumer sentiment and collaborated with cross-functional teams to research industry trends and co-develop a strategic growth plan.• Collaborated across teams to map operational processes, while documenting invaluable institutional marketing knowledge. Leveraged data insights to propose new processes that enhanced efficiency and saved resources.

American River College

Associate of Arts (AA), Major in Fine Art

University of California, Santa Cruz

Bachelor of Arts (B.A.), Major in Fine Art with an emphasis in Painting

California State University-Sacramento

Master of Business Administration - MBA, Global Business and Entrepreneurship