Alexander Murden
Senior Pricing Manager @Dentons
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WORK HISTORY
Senior Pricing Manager @Dentons
City Of London, GB
EDUCATION
The University of Sheffield
History
CIMA
Associate Chartered Management Accountant, Chartered Global Management Accountant
SKILLS
ABOUT ALEXANDER MURDEN
I help Dentons and its partners make smarter, more profitable pricing decisions. As Senior Pricing Manager, I lead an international team of specialists, developing strategies that balance profitability, client value, and commercial success.I work closely with our lawyers and clients, structuring and negotiating fee arrangements that align client needs with Dentons\' commercial objectives. As legal services evolve, alongside AI and automation, into new delivery models, so too has my role. My focus is on strategy, positioning, and articulating the true value of legal expertise.Before Dentons, I was Commercial Manager at Shakespeare Martineau, where I led financial strategy, sat on multiple boards, and oversaw a £40 million budget, helping drive 20% YOY growth and reshaping how the firm approached profitability.I thrive in complex environments where strategy, and commercial insight intersect. I’m always looking for new ways to help law firms drive growth, improve efficiency, and create successful commercial strategies.
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