Alexander Marlow

Business Development Manager @Fine Luxury Property

Responsible for driving revenue growth and strategic execution across international markets, leading a dedicated team of five across Europe and China. Reported directly to the CEO, overseeing operations spanning Australia, Thailand, Mauritius, USA, Italy, Germany, Spain, and Portugal.Key Achievements:Developed and led an award-winning multilingual agent network across three continents, featuring on primetime property programmes including \"A Place in the Sun\"Reduced sales fall-out by 50% through implementing territory-specific sales cycle matrices, establishing business risk standard policy adopted across the organisationIncreased business turnover 38% above expectations while recruiting, training and leading multilingual teams to exceed commercial targetsBoosted lead generation by 40% through actionable market intelligence, networking events and targeted digital campaignsBuilt and maintained relationships with third-party introducers including lawyers and FX brokers, developing 65% of the company\'s agency networkAchieved €5M+ client sales in a twelve-month period within a highly competitive marketplaceStreamlined client operations, reducing manual intervention by 50% through Salesforce CRM implementationReduced customer acquisition costs by 60% through Google PPC and SEO optimisation via Google Analytics and SEMRUSHGenerated 20k+ social media followers through organic and paid campaigns across Facebook, Instagram, Twitter, LinkedIn and Pinterest