Alexander Lubeck
Senior Manager, Program Director @SiriusXM
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WORK HISTORY
Senior Manager, Program Director @SiriusXM
Los Angeles, CA, US
Analyzed data to determine new programming initiatives to increase usership and engagement of the SiriusXM App, pitched those initiatives to programming executives-Led cross-departmental team spanning Legal, Marketing, Creative Design, Production, Talent & more to build all assets needed to launch new programming initiatives, often multiple initiatives at once, while meeting tight deadlines-Built 15+ App-exclusive SiriusXM channels, many of which have among the highest cumulative Time Spent Listening of all channels on the platform, helping the department and company reach a core KPI of increasing app engagement-Program Director of SiriusXM\'s Non-Comm station The Loft-Partner liaison for Tuff Gong Records & the Estate of Bob MarleyMy original SXM channels:The Sleep Channel, Tranquil, Soothe, Chillhop, Lo-Fi Study, Lo-Fi Cafe, Lo-Fi Sleep, Found Sounds (ASMR), Classical Studyscape, Classical For Sleep, Summer Sleep, Sleep Christmas, Forest Dreams, Rainfall Radio, Night Noise, Music for Cats, Music for Dogs, Music for Plants
EDUCATION
University of Melbourne
Study Abroad, Business Administration and Performing Arts
Georgetown University
Bachelor of Science (B.S.), Major in Business Administration (Management, Leadership, and Innovation), Minor in Performing Arts
SKILLS
ABOUT ALEXANDER LUBECK
Creative Director | Content Strategist | Audience Growth Specialist | Music + Media Innovation | Driving Engagement Through Storytelling & ExperienceI’m a creative director and content strategist with a passion for building brands, growing audiences, and making great ideas stick.Right now, I lead strategy and programming for a portfolio of 20+ online music channels at SiriusXM — many of which are among the most streamed on the platform and competitive with the top channels overall. Beyond managing and growing existing brands, I also develop new channel concepts and pitch them directly to company leadership to expand our audience reach and content offerings.Outside of that, I founded and direct an independent live music series that highlights emerging LA-based artists through live performances, interviews, and storytelling-driven content.My background crosses digital media, live events, and branded content; the common thread is building experiences that connect with people and drive real growth.
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