Alexander Inn

About Alexander Inn

I thrive at the intersection of product management, marketing, and data-driven strategy, turning insights into action that drives real business impact. With experience spanning fashion, finance, and technology, I’ve built a deep understanding of how to connect products with the right audiences while optimizing for growth and efficiency.Whether it’s crafting go-to-market strategies, managing vendor relationships, or diving into the numbers to uncover hidden opportunities, I enjoy solving complex challenges with a hands-on, behind-the-scenes approach. I believe in the power of collaboration, customer-first innovation, and leveraging both creativity and analytics to make smarter decisions.At my core, I’m passionate about scaling businesses, streamlining processes, and ensuring every move is backed by thoughtful strategy. If you love discussing growth strategies, marketing tech, or how data can shape the future, let’s connect!

Experience

1. Director, Strategic Business Development

   Angelys Balek

   Jan 2014 — Present · New York, NY, US

   Lead business development efforts, go-to-market strategy, brand promotion, and revenue growth, scaling the brand from 1 to 50+ specialty stores by driving strategic sales initiatives, cross-marketing campaigns, and operational enhancements to strengthen market presence. Drive long-term strategic vision, optimizing resource allocation, streamlining supply chain processes, reducing production costs by 40%, and enhancing scalability to support sustainable brand expansion. Negotiate and cultivate vendor relationships, securing a 60% improvement in pricing policies for manufacturing and sales, reducing costs while maintaining premium product quality and ethical sourcing practices. Manage high-profile collaborations with social media influencers, executing fashion week campaigns, trade show activations, and digital marketing strategies to increase brand awareness and direct-to-consumer (DTC) sales by 55%. Utilize data analytics to assess market trends, identify opportunities, and implement data-driven decision-making, improving product positioning, sales performance by 30% year over year, and overall business strategy. Oversee PR, fashion sourcing, and process development, establishing operational frameworks that enhance efficiency, minimize waste by 20%, and reinforce ethical labor practices in a competitive market. Direct cross-functional teams to manage workflow execution, aligning product strategy

Education

• Northeastern University

  Bachelor of Business Administration - BBA, Finance and Marketing

• Northeastern University

  Bachelor of Business Administration (B.B.A.), Finance & Marketing

  1998 — 2003