Alexander Honeck
Head of Digital Marketing @LANXESS
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WORK HISTORY
Head of Digital Marketing @LANXESS
Leading the and overseeing all digital marketing initiatives • Co-head of the • in Digital Communications (esp. LinkedIn) • Responsibility of & • Focus on - and initiatives • Leader of, programs & campaigns
EDUCATION
Rheinische Fachhochschule Köln
Master of Arts - M.A., Digital Business Management
University of Worcester
Doctor of Business Administration (DBA), Business Administration and Management, General
Northwestern University
Digital Marketing Strategies: Data, Automation, AI & Analytics
FAU Erlangen-Nürnberg
Bachelor of Arts (B.A.), Business Administration and Management, General
ABOUT ALEXANDER HONECK
Hybrid Marketing. Customer-Centric. Data-Driven. Marketing creates real value when…
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