Alexander Henricks
- Role
- Senior Manager, Search Engine Marketing at AdvancedMD
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Alexander Henricks
A results-driven product strategist and marketing leader with 15+ years of excellence…
Experience
Senior Manager, Search Engine Marketing
Apr 2015 — Present
Oversees lead generation efforts across various budget levels and platforms while driving sales follow-up with participant profiling analysis and lead source tracking codes in CRM. • Moves clients through the buying cycle through multiple initiatives and programs, including email campaigns, webinars, eGuides, videos, and white papers. • Conceptualizes, launches, and manages Google pay-per-click campaigns, from keyword selection and ad copy creation to landing page development and oversight of tests to grow conversion rates. • Monitors the customer path to pipeline while leveraging actionable, data-driven insights to inform media strategy development, message testing, budget allocations, and planning duties. • Spearheads all aspects of webinars, including development of promotional materials, securing speakers, managing timelines, execution (using GoToWebinar), and reporting/analysis of the events.
Education
Rowland Hall St. Mark's
High School Diploma
1983 — 1996
Linfield University
Bachelor’s Degree, Mass Communications
1996 — 2000
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