Alexander Haimerl
Head of New Business - Partnerships @Soho House & Co
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WORK HISTORY
Head of New Business - Partnerships @Soho House & Co
New York, NY, US
EDUCATION
Bryant University
Bachelor of Business Administration (B.B.A.), Finance, General
SKILLS
ABOUT ALEXANDER HAIMERL
I am a strategic partnerships expert with a robust background in music, event marketing, and brand activation. Currently, I lead new business development for partnerships at Soho House & Co, where I manage high-profile collaborations that align with the brand’s innovative and community-focused approach. I specialize in partnership negotiations, experiential marketing, and client management, driving value and engagement through impactful collaborations. For nearly four years, I have held several roles at Soho House, including Operations Program Lead for the Americas and Executive Assistant to the Managing Director. In these roles, I contributed to large-scale operational strategies and provided high-level executive support. Prior to Soho House, I worked at some of the world’s top talent agencies, including Paradigm Talent Agency and ICM Partners. In these roles, I managed logistics and client relationships and coordinated various aspects of the touring process for high-profile artists. I ensured seamless operations, from scheduling and routing to working closely with artists\' teams and venue managers.
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