Alexander Frueh

Experience

1. Marketing Activation Manager, North America

   Cordstrap - The Passion to Protect

   Feb 2024 — Present · Racine, WI, US

   I believe marketing only matters when it creates real impact, building growth, trust, and stronger connections with customers. That’s why I’m passionate about turning strategy into action and making sure our work drives measurable results.In my current role, I bridge global and regional marketing responsibilities:• Globally: I lead Website Conversion Optimization, SEO/SEA, and Marketing Reporting to sharpen our digital impact and ensure visibility translates into growth.• Regionally: I partner closely with sales teams to execute growth plans, drive product go-to-market launches, and provide operational support that removes customer friction and accelerates results.I thrive at the intersection of data, creativity, and execution. Whether it’s optimizing conversion funnels, ensuring search visibility, or shaping impactful marketing activations, my goal is always the same: to move our organization from output marketing to impact marketing.Colleagues know me for being collaborative, determined, and focused on making marketing work smarter, not harder. I enjoy working across cultures and functions, aligning priorities, and bringing people together to achieve growth goals.

Education

• Benedictine University

  Bachelor's degree, Business Administration and Management, General

  2015 — 2019