Alexander Engelhardt
Vice President Brand Management @Deutsche Telekom
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WORK HISTORY
Vice President Brand Management @Deutsche Telekom
Bonn, DE
EDUCATION
Johannes Gutenberg-Universität Mainz
Diplom-Kaufmann
Université de Bourgogne
Economie et Gestion de l'entreprise
SKILLS
ABOUT ALEXANDER ENGELHARDT
Successful track record at driving brand value, contribution of a wealth of practical marketing knowledge and many years of leadership experience in running international brands. Passion for branding and behavioral economics that spans several sectors from telecommunications, to logistics, to pharmaceuticals and healthcare. In my current role, I am leading the Brand Management team of Deutsche Telekom. In that position, I am responsible for the global definition and execution of all brand strategy and design matters of Europe’s most valuable brand. Previously, as Director Corporate Brand Management, I was in charge for the global brand strategy and brand communications at B. Braun AG, one of the world’s leading healthcare providers. I started my carrier in as Marketing Manager at the logistics division of Deutsche Bahn AG, after I studied business administration at the Universities of Mainz (Germany) and Dijon (France).\"
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