Alexander Ekam

About Alexander Ekam

As a results-driven marketing leader with 5+ years of experience, I specialize in building, optimizing, and leading full-scale marketing functions that drive business growth, brand transformation, and revenue impact. Operating as a strategic solo marketer, I don’t just execute campaigns—I develop and implement multi-channel marketing strategies, optimize demand generation, and align marketing efforts with business goals to optimize customer retention. I thrive in diverse environments, adapting quickly to lead marketing transformation, enhance brand positioning, and scale demand generation strategies. My expertise spans- Strategic B2B SaaS Marketing – Developing and executing data-driven marketing strategies that enhance client retention, strengthen brand loyalty, and drive long-term engagement- Brand Positioning – Strengthening brand authority through compelling storytelling and product positioning- Growth & Demand Generation – Implementing multi-channel digital marketing strategies (content marketing, and email marketing) to drive measurable business impact- Executive-Level Collaboration – Partnering with leadership teams to align marketing with revenue goals and business growth strategies- Marketing Leadership & Team Collaboration – Collaborating cross-functionally with Sales, Product, and Executive teams weekly to align marketing with revenue goals. Experienced in managing agency relationships and ready to scale and lead high-performing teams. As I continue leading strategic marketing initiatives, my next step is to expand into a Director or VP-level role where I can build and mentor a team, optimize go-to-market strategies, and lead marketing-driven business transformation. Currently based in Raleigh, NC, but open to relocation for the right opportunity. Let\'s Connect!

Experience

1. Marketing Manager (Marketing Specialist)

   Pclaw Time Matters

   Nov 2022 — Present · Raleigh, NC, US

   Currently, I own and lead full-scale marketing strategy, developing high-impact brand campaigns and demand generation initiatives that directly contribute to customer retention. Partner with executive leadership weekly to align marketing with revenue goals, driving measurable customer engagement and retention. This experience is preparing me to lead high-growth marketing teams and transition into senior leadership positions. Key Achievements & Impact- Developed and executed quarterly marketing strategies, increasing email open rates by 25% through A/B testing and strategic content optimization- Led a company-wide rebranding initiative, ensuring a consistent and impactful brand presence across digital and print platforms- Optimized digital campaigns using Google Analytics and performance data, improving campaign efficiency and customer retention efforts- Partnered with executive leadership to align marketing strategies with business goals, driving greater customer engagement and retention.This role has strengthened my strategic marketing expertise, preparing me to transition into Director and VP-level leadership roles where I can scale teams, optimize GTM strategies, and drive revenue-focused marketing growth.

Education

• Clemson University

  Bachelor of Arts - BA, Marketing/Marketing Management, General

  2015 — 2020