Alexander Dunn

Category Trading Executive @SECRET SALES

Glasgow, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Category Trading Executive @SECRET SALES

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Owned weekly performance reporting across category, brand, and seller level, delivering insights that consistently drove 10–30% month-on-month sales growth• Acted as a key commercial contact for brand and seller partners, identifying risks and growth opportunities through performance and competitor analysis• Managed and optimised product and commercial data across thousands of SKUs, improving search visibility, conversion, and partner performance• Planned and executed seasonal promotions, curated edits, and bespoke campaign links to support key trading periods• Supported international expansion into Germany, Sweden, and Spain, coordinating product migration, localisation, and on-time market launches

EDUCATION

2011 — 2013

Glasgow Kelvin College

Higher National Diploma, Music Business

SKILLS

Fashion StylingFashionTrend AnalysisFashion BuyingMerchandisingRetailVisual Merchandising

ABOUT ALEXANDER DUNN

I have built a strong background across sales, account management, and digital trading, with experience that spans from working in retail through to managing multi-million-pound wholesale portfolios and leading digital growth initiatives. This progression has given me a rounded perspective of the industry, from customer-facing roles to strategic, data-driven positions where my focus is on growth, partnerships, and performance.I’m passionate about building lasting relationships and pride myself on having a natural knack for spotting opportunities, whether that’s identifying a sales trend, uncovering a new route to market, or supporting a brand to strengthen its digital presence. I bring together commercial awareness with an analytical mindset, helping to deliver consistent results while also keeping a clear focus on sustainable, long-term brand growth.My experience spans both traditional and digital channels, and I enjoy working at the intersection of the two, helping businesses adapt, evolve, and thrive in a changing retail landscape. What motivates me most is contributing to growth stories, whether that’s supporting an independent brand breaking into new markets or scaling established businesses to reach their next stage.

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Alexander Dunn — Category Trading Executive at SECRET SALES in Glasgow, GB | Unifers