Alexander Dedman

About Alexander Dedman

Driven by a true fascination of the intersecting worlds between style, performance and consumer innovation. Experienced in establishing and implementing new concept directions, especially in creative resets, effective in partnership with brand and marketing teams.Accomplished in generating newness through consumer innovation, external collaborations and offline special projects. Proven in concepting media generating integrated head to toe looks for athletes at world stage sporting moments. A strong history of highly successful relationships across product, merchandising and development teams resulting in outstanding business results. Taking great personal satisfaction in being a leader, a mentor to designers and a team builder.

Experience

1. Olympic Apparel Director

   Nike

   Jan 2021 — Present

   Partnering on creating and directing overall apparel direction for Nike’s Performance and Lifestyle product at both winter and summer Olympics. Establishing the long term creative journey through to the LA 2028 Olympics in partnership with the Brand team. Amplifying new technical innovations for the each of the key Nike sports represented at the Paris 24 Olympics. Partnering with Footwear to develop a strong head to toe style execution.Elevating product creation and direction for new and emerging sports for the Paris 24 Olympics.Driving Nike’s future of sustainability thought out the entire Olympic end to end process. Partnering with the digital innovation team to build a new framework to drive digital product creation, internal and external presentations, right through to the brand driven consumer experience.

Education

• Nottingham Trent University

  BA Hons Fashion Design

• University of Derby

  MA Performance Sportswear Design