Alexander Bruneel

About Alexander Bruneel

Experienced Product Owner/Manager, Project Manager, Business Analyst and Data Analyst with a demonstrated history of working in the hospitality technology industry. Passion to lead strategic planning, implementation of global CRM & Loyalty Platform initiatives, including customer data collaboration development in order to enhance Guest Experience and drive value proposition for all stakeholders involved. Program Manager and Business Analyst roles and responsibilities to ensure proper execution. Leader. 20 Years of Hospitality Industry Experience.

Experience

1. Project Manager- Business Analyst - Data Loyalty and Revenue Management Products

   BWH Hotels

   Oct 2025 — Present · Atlanta, GA, US

   Manages several cross-functional Loyalty Refresh Initiatives across Marketing, IT, Customer Experience, Web, Mobile, PMS and Data Security to enhance Global Operations- Stakeholder Collaboration: Works closely with stakeholders, including business leaders, marketing teams and developments teams to gather requirements and ensure alignment on Project Initiatives deliverables and enhancement lifecycles- Backlog Management: Define, prioritize, and maintain multiple product backlogs, ensuring alignment with overall Project vision and business objectives- User Story Development and Grooming: Responsible for concise User Story creation with clear requirements and acceptance criteria resulting in refinement and story pointing. A member of the Corporate Loyalty Team, serving as a crucial bridge between business stakeholders and technical teams, translating strategic objectives into actionable requirements and user stories for Loyalty Platform refresh/overhaul. Partnering with loyalty program stakeholders to gather, analyze, and document detailed business requirements. Creating comprehensive user stories and acceptance criteria for development teams. Facilitating workshops and meetings to elicit requirements from cross-functional teams. Mapping current and future state business processes related to the loyalty program. Identifying gaps between business needs and system capabilities. Developing functional specifications and process flow documentation. Supporting UAT activities and business readiness. Managing requirements traceability throughout the project lifecycle.

Education

• University of North Georgia

  Business, General Studies

  2005 — 2009

Skills

• Microsoft Sql Server
• Sales Management
• Property Management Software
• Property Management
• Jquery UI
• Hospitality Industry
• Account Management
• UX
• Marketing
• Customer Relationship Management (Crm)
• Leadership
• Technical Support
• Hotels
• Crystal Reports
• Project Management
• Microsoft Office
• Sales
• Hospitality
• Strategic Planning
• Analysis
• UI
• Customer Satisfaction
• Training
• Gds Integration
• Microsoft Excel
• Management
• Customer Service