Alex Amell
Director of Sales @Invite Group GmbH
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WORK HISTORY
Director of Sales @Invite Group GmbH
Bonn, DE
Strategic Market Positioning: Spearheading the development and execution of comprehensive sales strategies to elevate Kameha Grand’s competitive edge within the lifestyle hospitality sector.Strategic Partnerships: Acting as the primary liaison for high-value corporate accounts and event planners, securing long-term collaborations and driving MICE revenue.Business Growth & Retention: Leading cross-functional initiatives to optimize client satisfaction and maximize RevPAR through data-driven business development and relationship management.
EDUCATION
Robert-Wetzlar-Berufskolleg Bonn
Advanced college entrance qualification, Nutrition Sciences
Saïd Business School, University of Oxford
Oxford Executive Leadership Programme
Breda University of Applied Sciences
Bachelor of Business Administration (B.B.A.), Tourism Management
Dorint Congress Hotel (today: Pullman Cologne)
Qualified hotel specialist
Korczak Realschule
GCSEs (Fachoberschulreife)
SKILLS
ABOUT ALEX AMELL
With over 15 years of progressive experience in the international hospitality sector, I now lead the sales strategy as the Director of Sales for the Kameha Grand Hotel Bonn, a flagship lifestyle property within The Invite Group. My mission is to drive significant revenue growth and elevate the hotel\'s presence in the MICE, corporate, and leisure segments. I leverage a proven background in managing strategic partnerships—honed as a Key Account Director at Penta Hotels—to build and nurture high-value relationships with key corporate accounts, TMCs, and event planners.I am focused on translating the Kameha Grand\'s award-winning design and exceptional lifestyle ethos into impactful sales results. A graduate of the Oxford Executive Leadership Programme at Saïd Business School, I lead by example, coaching high-performing teams to deliver excellence and create truly memorable and meaningful guest experiences. Core Strengths: Sales Strategy, Key Account Management, Executive Leadership, Negotiation, Team Coaching, and Maximising Market Share in the Lifestyle Segment.
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