Alexa Michelle Diaz
Senior Manager, Creative Marketing at Netflix
- Role
- Senior Marketing Manager at Netflix
- Location
- Beverly Hills, CA, US
- LinkedIn followers
- 500 followers
About Alexa Michelle Diaz
Award-winning marketer with 10 years of experience leading global creative teams and go-to-market campaigns for series and films at NBCUniversal, AEG, Fuse & Netflix.
Experience
Senior Marketing Manager
Jan 2018 — Present · Los Angeles, CA, US
Leader of global title campaigns from strategy development to creative execution, curating campaigns that resonate with audiences, fuel word-of-mouth, and build awareness and connection.+ Examples of 360 Campaigns from film to series: Skydance Animation\'s Spellbound, Lebron James’s Rez Ball, Robert Rodriguez\'s Spy Kids, Jennifer Lopez\'s Halftime, Martin Scorsese\'s Pretend It\'s A City, Shawn Mendes: In Wonder, Taylor Swift\'s Miss Americana, ariana grande: excuse me, i love you, Selena Gomez\'s Living Undocumented, Michelle Obama\'s Becoming, and many more.
Education
California State University, Northridge
Master of Arts (M.A.), Communication
Condé Nast College of Fashion & Design
London Program: Certificate, Editorial and Marketing
California State University, Northridge
Bachelor's degree, Communication
Skills
- Quality Control
- My Emma
- Indesign
- Marketing Strategy
- Microsoft Office
- Social Media Marketing
- Motion Graphics
- Customer Service
- Proficient in Microsoft Word, Excel and Powerpoint
- Blogging
- Press Releases
- Fashion
- Social Networking
- Marketing Communications
- Entertainment
- Advertising
- Press Outreach
- Daisy Digital Asset Information System
- Social Media
- Salesforce.com
- Hootsuite
- Public Relations
- Wiredrive
- Marketing
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