Alexa di Falco
Associate Manager, Content Programs @Canadian Tire Corporation
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WORK HISTORY
Associate Manager, Content Programs @Canadian Tire Corporation
Toronto, ON, CA
Establishes and executes omni-channel content marketing programs in partnership with cross-functional teams including eCommerce, Strategic Marketing, Brand Marketing and Print. • Manages content program requests end-to-end, ensuring delivery aligns with creative standards and business objectives. • Leads client presentations, facilitating feedback and fostering cross-departmental collaboration to drive project success.• Develops schedules, sets milestone meetings and integrates touch points to ensure adherence to deadlines and achievement of results.• Monitors and champions process improvement, identifying gaps and implementing new ways of doing to improve efficiency and effectiveness.
EDUCATION
Humber College
Ontario Graduate Certificate
Ryerson University
Bachelor of Arts (B.A.)
SKILLS
ABOUT ALEXA DI FALCO
An accomplished content and communications marketer with over seven years of experience…
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