Alexa Kaipio
Building brands and being sarcastic | Consulting | Creative Strategy | Customer Centric
- Role
- Marketing Director at Talent Corps
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Alexa Kaipio
Professionally.With 8+ years of experience in my marketing career, I specialize in developing andexecuting successful campaigns across diverse industries. I currently lead the marketingteam in the healthcare and skilled labor recruitment space, creating strategies to attract toptalent and enhance brand image.Personally.Will likely be seen traveling at an airport near you. Will be heard quoting The Office.\"You miss 100% of the shots you don\'t take-Wayne Gretzky\"-Michael Scott
Experience
Marketing Director
Jan 2022 — Present · Plano, TX, US
Develop and execute targeted marketing campaigns for both B2B and B2C markets, encompassing digital advertising, paid media, social media strategies, and industry sponsorships and partnerships (e.g, FC Dallas, Dallas Stars, ASA, IEC), along with SMS and email marketing- Manage a marketing team responsible for both companies, providing strategic direction and fostering a creative environment to drive innovative campaign planning, social media strategy, and execution- Collaborate closely with cross-functional teams, including sales and executive leadership, to ensure marketing strategies align with overall business objectives and effectively support recruitment and revenue goals- Monitor and analyze KPIs for recruitment marketing initiatives, assessing the effectiveness of campaigns and making data-driven recommendations. Lead regular reporting to showcase marketing results and identify areas for improvement- Manage relationships with external vendors, including advertising agencies, website developers, and recruitment technology platforms, ensuring successful execution while managing budget to optimize recruitment marketing ROI- Oversee all content creation and employer branding initiatives, ensuring that messaging resonates with the target audience and enhances the company’s presence in the healthcare and skilled labor markets.
Education
Schoolcraft College
Associate's degree, Business Administration and Management, General
Walsh College
Bachelor of Business Administration - BBA, Marketing
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