Alexa Garsed-Barraza
Associate Director, Social Content and Engagement Strategy @Razorfish
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WORK HISTORY
Associate Director, Social Content and Engagement Strategy @Razorfish
EDUCATION
Texas Christian University
Communications Studies/Film, Strategic Communication
Reagan High School
High School Diploma
ABOUT ALEXA GARSED-BARRAZA
As a Associate Director, Social Content and Engagement Strategist at Razorfish, specializing in creating impactful, trend-driven content across TikTok, Instagram, YouTube, and beyond. Partnering closely with strategists and creative teams, I bring campaign strategies, events, digital activations, and RFPs to life for global Fortune 50 companies, industry leaders, and emerging brands. With a background spanning luxury vehicles, beauty and wellness, financial tools, and lifestyle sectors, I combine strategic thinking, content ideation, and flawless execution to deliver work that resonates with audiences and cuts through the noise. Passionate about storytelling, I leverage data-informed insights to optimize social performance, build engaged communities, and drive measurable results. Outgoing and curious by nature, I’m always eager to stay at the forefront of social trends and explore new opportunities at the intersection of social media, technology, and communications.
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