Alexa Cushman
Marketing and communications professional who specializes in technology product marketing, including expertise in AI, low-code, integration, automation, and industry specific persona marketing
- Role
- Global Industry Product Marketing Director Multiple Industries and Verticals at Salesforce
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Alexa Cushman
Experienced senior marketing and communications professional with a demonstrated history of working in the tech industry. Skilled in: Technology, Marketing, Sales, Corporate Communications, Writing, and Account Management. Bachelor of Arts (BA) focused in Professional Journalism and Communications Studies from University of Minnesota-Twin Cities. Currently pursuing a Masters Degree in Communications Leadership at Gonzaga University.
Experience
Global Industry Product Marketing Director Multiple Industries and Verticals
Apr 2023 — Present · San Francisco, CA, US
Leading MuleSoft at Salesforce industry marketing for healthcare and life sciences, manufacturing and engineering, retail and consumer goods and scrubbing in and adding industry and marketing expertise where necessaryEstablishing industry go-to-market strategies, marketing, and content creation for both internal enablement and outside marketing particular that speaks to industry specific personas and drives pipeline and assists in closing business Event Management: Leading the MuleSoft presence for IT staffing at Dreamforce, the largest technology software conference in the worldMuleSoft event lead for Salesforce Connections and various Salesforce World ToursSpeaking with customers and industry thought leaders at high visibility events, including: HIMSS, HLTH, Vive, Salesforce Connections, Dreamforce, MuleSoft Connect, and Salesforce World ToursCross functional collaboration with field sales, business development, programs, field marketing and more to deliver increased pipeline and ACV, and most importantly customer successWhen needed, managing competitive intelligence for the wider MuleSoft Product Marketing organization, including content creation, enablement, and collaboration with marketing programs
Education
Gonzaga University
Master of Arts - MA, Communication and Leadership
University of Minnesota
Bachelor of Arts (BA), Professional Journalism and Communications Studies
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