Alexa Brooks
Strategic Partnerships & Digital Marketing Leader | Gaming, Music, & Entertainment Expert | Driving Revenue Growth & Innovative Campaigns
- Role
- Director of Marketing at Cinq Music Group
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Alexa Brooks
Hello, I\'m Alexa, a creative partnerships marketing director specializing in the…
Experience
Director of Marketing
Jan 2025 — Present
Leads a team responsible for driving artist and brand growth through innovative marketing initiatives, including social media, paid media, content campaigns, DSP/playlist marketing/strategy, events, and eCommerce. Developed and implemented a centralized weekly marketing and DSP recap that streamlined communication across departments. Secured and negotiated a sync licensing deal between SoulChef and YogaWorks, aligning artist music with wellness and fitness programming. This partnership opened a new non-traditional revenue stream for the catalog, positioned SoulChef in front of a new audience, and served as a proof of concept for lifestyle brand integrations. Designed and delivered a comprehensive DSP Opportunities Playbook, outlining platform-specific tools best practices. This internal resource educated marketing and A&R/ALS teams on how to maximize platform partnerships and provided a repeatable framework for future release planning.
Education
San Jose State University
PR/Music
Skills
- Mobile Advertising
- Web Analytics
- Integrated Marketing
- New Media
- Digital Strategy
- Mobile Devices
- Management
- Business Development
- Content Marketing
- Digital Marketing
- Record Labels
- Digital Media
- Brand Development
- Television
- Video
- Account Management
- Music
- Lead Generation
- Music Industry
- Publicity
- Establishing Strategic Partnerships
- Social Networking
- Strategic Partnerships
- Social Media
- Mobile Applications
- Music Licensing
- Social Media Marketing
- Advertising
- New Business Development
- Digital Distribution
- User Experience
- Content Strategy
- Marketing Strategy
- Entertainment
- Online Marketing
- Email Marketing
- Sem
- Radio
- Creative Direction
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