Alexa Rose Amato
Senior Manager, Paramount+ Titles Social
- Role
- Senior Manager, Paramount Title Social at Paramount
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Alexa Rose Amato
Senior Social Media Manager with 9+ years driving strategy, content, and audience growth for top media brands including Paramount and NBCUniversal. Expert in TikTok, Instagram, YouTube, Facebook, and Twitter, scaling franchises into multi-billion-view digital ecosystems. Known for innovative campaigns, live event coverage, talent partnerships, and measurable results in high-profile, fast-paced environments.Social Media OptimizationProduction Management Video Production & Editing Audience GrowthContent StrategyDigital Media EngagementCommunity ManagementSocial AnalyticsCopywriting
Experience
Senior Manager, Paramount Title Social
Nov 2025 — Present · New York, NY, US
Lead social strategy, content development, and DTC campaign execution for Paramount+ original and acquired titles across TikTok, Instagram, YouTube, Facebook, and X, including Dexter, MobLand, and The Family Stallone.• Partner cross-functionally with marketing, creative, design, communications, paid media, international teams, production companies, talent, and agencies to develop and execute DTC and social campaigns across global Paramount+ markets.• Launched MobLand social channels in season one, generating 202M views, 2.4M engagements, and 298K followers while outperforming comparable Paramount+ franchises.• Grew The Family Stallone social presence across two seasons, contributing to 655M views, 31.4M engagements, and 3M followers across platforms, including YouTube growth to 250K+ subscribers in six months.• Manage agency partners and external vendors to oversee social asset development, creative feedback, content production, and campaign execution.• Produce and capture social-first content with talent across premieres, junkets, set visits, and digital shoots to support campaign launches and in-season engagement.• Spearhead workflow improvements, tool implementation, and organizational processes to streamline team operations and campaign execution.
Education
Hunter College
Media Studies (BA), English Minor
2012 — 2016
Edward R. Murrow High School
Regents Diploma, Fine & Studio Arts
2008 — 2012
Skills
- Video Editing
- Mixed Media
- Video Production
- Drawing
- Studio Art
- Powerpoint
- Social Networking Apps
- Adobe Premiere Pro
- Entertainment
- Social Media
- Photoshop
- Editorial
- Sony Vegas Video
- Adobe Photoshop
- Microsoft Word
- Writing
- Final Cut Pro
- Blogging
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