Alexa Weissberg

About Alexa Weissberg

I’m a results-driven digital marketer with over four years of experience in performance marketing, paid media management, influencer partnerships, and social media strategy. I specialize in data-informed campaigns that drive customer acquisition, optimize engagement, and scale brands across multiple channels.Throughout my career, I’ve successfully led multi-channel campaigns, managed substantial paid media budgets, and developed high-impact social strategies that accelerate growth. My expertise spans platforms like Meta Ads Manager, Google Ads, and TikTok, where I combine creative storytelling with analytical precision to optimize performance and maximize ROI.I thrive in fast-paced environments, constantly testing new strategies, refining campaign performance, and collaborating with teams to execute innovative digital marketing initiatives. Whether it’s launching user acquisition campaigns, refining audience targeting, or building brand visibility through influencer partnerships, I’m passionate about helping brands achieve meaningful growth.I’m always eager to connect with fellow marketers, exchange ideas, and explore opportunities in digital growth, performance marketing, and brand strategy. Let’s connect and start a conversation!

Experience

1. Campaign Specialist

   Sauce Labs

   Nov 2025 — Present

Education

• Penn State University

  Marketing

  2018 — 2022