Alexa R.

About Alexa R.

Digital programmatic advertising professional with experience in account management, client presentations, DMPs, DSPs, ad servers, dynamic creative optimization, mobile marketing, location based targeting, cross device targeting, social media marketing, email marketing, search, PMP, video, and syndication.

Experience

1. Account Director

   Flashtalking Merged With Innovid

   Apr 2016 — Present · New York, NY, US

   Flashtalking is an independent ad serving, measuring and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies-Ran the dynamic creative optimization campaigns for Verizon, Ikea, Spotify, Bare Minerals, Shiseido, Publix, South East Toyota, and Audible, and acted as the primary point of contact for these clients-Managed feed driven programmatic creative campaigns across agencies like MEC, 22 Squared, Cadreon, RGA, VM-1, 360i, and Assembly, that included decision tree rules like: DMP audiences, auto-optimization, geo-targeting, sequential, A/B testing, URL keyword, language detect, retargeting, scheduling, and rotation-Created account plans, and wrote a vertical pitch deck for the telecommunications industry-Led status meetings, new client onboarding, and provided reporting, and key campaign takeaways and recommendations to clients

Education

• University of Notre Dame (ranked #1 in undergraduate business by BusinessWeek)

  Bachelor of Business Administration, Marketing and English

  2003 — 2007