Alexa Pipia
Associate Social Media Director @RVO Health
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WORK HISTORY
Associate Social Media Director @RVO Health
Develop and implement comprehensive content strategy for the digital marketing health company to drive traffic and revenue for its key health and wellness properties, including Healthline, Healthgrades, Medical News Today, and Psych Central- Lead a team of content creators (writers, editors, video producers and designers) to ideate and build organic and multilevel health & wellness-sponsored content programs for clients such as Gold Bond, Olly, Walmart, Clorox, Ricola, Kaiser Permanente, Eli Lilly, Pfizer, Biktarvy and Trodelvy- Leverage data, analytics, industry trends, and collaboration with video, SEO, commerce, newsletter, content marketing, and lifecycle marketing teams to increase social media audiences, including Healthline\'s Instagram (by 59%), Facebook (by 67%), and TikTok (by 916%).Highlight: Conducted RVO Health\'s first-ever social media audit, evaluating UnitedHealth Group\'s online presence, performance metrics, and audience engagement across 40 social media profiles. The project generated six figures in revenue and provided a new revenue stream for RVO Health.
EDUCATION
Fordham University
Bachelor of Arts (B.A.)
Craig Newmark Graduate School of Journalism at CUNY
Master's degree
SKILLS
ABOUT ALEXA PIPIA
I\'m a strategic content and audience development leader passionate about elevating…
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