Alexa Pavia
Manager, Brand Development at Sugar23
- Role
- Manager, Brand Development at Sugar23
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alexa Pavia
I work at the intersection of brands and entertainment, shaping how brands participate in…
Experience
Manager, Brand Development
Jun 2023 — Present · Los Angeles, CA, US
As Manager of Brand Development at Sugar23 — the award-winning studio behind Spotlight, 13 Reasons Why, The Knick, and more — I bridge the worlds of brands and entertainment, helping brands move beyond sponsorships to become true creative producers.I work directly with brand teams to co-develop premium film, TV, and documentary projects from the pre-development stage, giving brands a genuine seat at the creative table. Each story is crafted to authentically reflect the brand’s values, audience, and cultural ambitions.My focus is on building long-term cultural relevance through storytelling—creating original IP that audiences connect with emotionally while delivering real brand impact.From global icons to emerging innovators, I help brands co-produce entertainment that lives at the intersection of creativity and commerce—stories that move people, shape culture, and redefine what branded entertainment can be.
Education
Lehigh University
Business and Marketing
2013 — 2017
Skills
- Communication
- Social Media
- Wordpress
- Fashion Marketing
- Microsoft Office
- Sales
- Event Management
- Event Planning
- Microsoft Word
- Public Speaking
- Drawing
- Photography
- Powerpoint
- Microsoft Excel
- Modeling
- Marketing
- Public Relations
- Social Networking
- Social Media Marketing
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